Information
Please join us for a tour of the VMFA exhibit "The Art of Advertising: Art Nouveau Posters from the Late 19th Century" on Sunday October 22nd. We will meet in the Best Café at 1pm for lunch, followed by a tour of the Exhibit.
This selection from VMFA’s collection of Art Nouveau posters highlights the late 19th-century design style, which emphasized beauty in natural forms and movement and was often expressed through flowing, stylized lines and flourishing patterns. The French, Belgian, Viennese, and American posters on view include works designed by Alphonse Mucha, Théophile-Alexandre Steinlen, Henri de Toulouse-Latrec, Manual Orazi, Josef Maria Auchentaller, and others.
Art Nouveau posters pushed the preconceived notions of “fine art” and merged the gap between academic art and applied arts, and the poster craze spread from Europe to America. Advertising everything from theatrical revues and products to newspapers and literary journals, posters also served as agents of social change, depicting new images of women as fashionable and independent people. While their styles of Art Nouveau vary greatly, this exhibition’s posters and their subjects offer a glimpse into societal interests during the late 1800s.
Contacts
Email addressrichmondafcr@gmail.com
Event dates
Location
Virginia Museum of Fine Arts, 200 North Arthur Ashe Boulevard, Best Café, Richmond, Virginia, United States, 23220